As farmers continue to develop intuitive ways to diversify and increase their revenue streams, the field of ‘Agritourism’ is one that is growing in both supply and demand.
The relatively new sector is expected to rise from over $7.5 billion in 2019 to $11.6 billion by 2025, a compound annual growth rate of 11.9 percent over the forecast period, predicted by market analysts Orbis Research (OR).
“Due to its ability to uncover new market opportunities for farm products and services and its establishment as a viable alternative to sustainable development, the global agritourism market is experiencing impressive rapid growth.”
There are various activities involved in agritourism, which include agricultural museums, displays, barn dances, biking trails, bird watching, breweries, corn mazes, cut flowers, farm cooking contests, farm stores, and herb walks – as well as authentic farm style accommodation, according to Allied Market Research.
“People are increasingly finding innovative and new ways of entertainment and peace in their life and finding different ways to go and stay in village areas. Agritourism is one of such ways opening a new door for tourism where people can experience farm activities, rural lifestyle, green peace ambience, which people cannot find it easily in urban areas,” it said.
In 2020, the Ministry of Tourism signed a memorandum of understanding with Okada Naoya, the Second Secretary in charge of Agriculture from the Japanese Embassy and founder of Yamato Green, with the aim of promoting the development of the Green Belt Project in the Kingdom. Through this cooperation, the ministry launched a pilot project on agro-tourism and modern techniques of cultivation in Baray district, Kampong Thom. The project’s goal is to study the agro-tourism sector through the cultivation of vegetables and aims to inspire and facilitate the livelihood of the locals.
https://www.khmertimeskh.com/501056421/agritourism-markets-set-for-rapid-growth-orbis-research/