According to research, some markets in APAC are expressing interest in future domestic travel. In Indonesia, India, the Philippines, and Vietnam, more than 25% of respondents expressed plans to travel domestically in the next three months, compared with countries like Australia and Japan, where less than 14% of them plan to do so.
Safety is top of mind for consumers around the world, especially as they get older: 65% of baby boomers say a personal feeling of safety is by far the top confidence booster for resuming travel.6 But only 28% of consumers say reopening borders will make them feel confident enough to travel again,7 so travel companies have to do more to make them feel safe.
When APAC consumers begin to consider travelling again, a key motivator for booking will be both the flexibility to make changes to bookings and the promotional discounts available to them.
In addition to short-haul domestic travel, outdoor destinations are more appealing to people around the world: More than 50% of all survey respondents said they would travel to a beach or other natural destinations if they were to book travel in the next 3 months.